2013年5月7日星期二
130 K in His First Year and Over
The last couple "end of year" months have been extremely action packed. First I wanted to say thank you for all your help and guidance you have provided this year for Pure Bamboo. I can honestly say we would not be where we are without your insightful advice, Thank you! I wanted to write you to share with you my year in review as I think you may find it interesting and I know it will be helpful for me. But before I begin I wanted to let you know I've decided not to pursue the reality game show project. While I think it is a viable and innovative idea and would be a great marketing avenue for Robert Allen, as you pointed out it's the time and energy that it takes to put something like that together. Both of which I have little of! Thank you for your offer to fun it by him! perhaps it is a project best left for another time.
As of today first year sales totaled 130K, Not bad for a bamboo bathrobe company in its first year. In late October we received a call from Hyatt Hotels on Sunset from the head of housekeeping requesting information and samples of our robes. They reviewed our products and put in our largest order to date - 1625 robes - almost a 60K invoice. However. I did not have that many robes in stock and could only provide a little over 200 - which was still an $8000 - invoice - not bad! Our hope is that they still plan to purchase the entire amount from us - and coincidentally Hyatt Hotels Spa's are called Pure Spa, Could be a good match for us Victorias Secret Clothing - worldwide, If we could have secured all 1600 robes and monies from them our gross sales total for the year would have been closer to 180K!
Additional highlights include: working with Virgin Mobile and having the towels delivered to Richard Branson at an eco event in New Jersey, interest and hopefully a purchase by BP gas stations, Having the robes presented in two eco fashion shows, Landing the client of Glen Ivy - and a sale of 1000 robes and year contract for them to purchase the robes.
The ISPA convention we attended in Florida enabled us to gain access to high level corporate executives for the Ritz Carton. Four Seasons and Canyon Ranch among others, At present we are in talks with and all companies have samples of our products for review! We are hopeful and confident that at least some of these deals will come through, There are several other companies equally as large if not larger that are also interested in the robes! towels. and sheets all of which have product in front of their boards for review,
In some of our first conversations you mentioned having access to several suppliers for the bathrobes and towels in case one stopped producing. On this front I have been successful as well. I have been talking with two investors who are interested in working with and investing in Pure Bamboo, They have contacts in China and have now found 3 factories that can supply the robes and towels. One of the investors is from the Philippines and has a garment factory over there which could produce smaller runs for us! This also means we could become a private labeler for other companies seeking to make bamboo products, He has found three factories all of which can make the robes at a reduced cost. As for the quality of the product that is the next step to see what these factories can do. I'm asking for an investment of 150K from them! We'll see how it plays out. I also have names and numbers of other contacts for bamboo fabric in China so if it does not work out with them I can pursue other means! I really see this as the next major step for being able to take the company to the next level - we have ralph lauren lunettes de soleil to reduce manufacturing costs so we can increase profits and market share. However! in order to do this and when additional large orders come through - it would be good to have investors to turn to for loans for the company as cash flow can or will be a significant problem in the year to come,
On another front we have made significant inroads with a "green" spa consulting company! They like us and want to work with us and have over 100 companies they are working with at present - They've already given us some leads and referrals over the last two months since our meeting, I'm not sure how compensation can or should work for them if at all. He formally was a corporate attorney and transferred that skill to consulting for hotels and resorts to help them go green, My goal is to work more closely with him in the year to come and possibly have him on our board of advisors! In addition to Blu Spa - there are a couple other Spa Consultants we are in talks with - each of these could be extremely lucrative,
I've still not been able to make any headway with Nordstrom's or Fred Segal and this is frustrating cause I know we would be a good match for them! Furthermore I feel it is only a matter of time before these stores pick up a bamboo robe from someone else - at present finding bamboo towels is relatively easy but no one is really touting the robe. This is a much more "feel good" product than a bamboo towel and I find it to be a very easy sell! So fingers crossed for entrance into this market!
In brief I feel it has been a polo ralph lauren good year for Pure Bamboo - I feel the name and branding are strong and easy to remember the URL is also perfect and easy for people to find! I feel we have identified a strong market and I know we are the first company to be actively marketing to the hotel! resort and spa industry, First mover - major tactical advantage - my hope is that we can get well enough established so we can become a major force and player on the market.
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